Launching A Product Funnel

Sean: OK the very first thing, I go back to the five steps we talked about today, ok. The very first thing is I would begin to drive qualified traffic to your website, ok? We went through kind of different ways you can do that. You can purchase traffic with pay-per-click, you can write press releases, you can use forms, and blogs, and web two point O. You can write articles and post them online, that’s my favorite way of generating traffic is writing articles and posting those articles online. You can generate referral traffic so there’s lots of different ways you can generate traffic. The second thing I would do, Caller 5, it’s Caller 5 right?

Caller 5: Yes, Right.

Sean: What I would do is create a squeeze page on your website. And the squeeze page being somewhere you have your name and your e-mail address where people would punch in their name and e-mail address in exchange for a free ebook. In that ebook I would describe some clickfunnels user reviews of the things you’ve done to help yourself get well, to help yourself. In that ebook, that’s what I’d do. I’d build that list and then what I would do is I would communicate with the list find out what kind of health problems the people on the list have. And work on meeting those particular needs. I think that’s exactly what I would do. Now if you’re looking to create a high ticket product, the question is what information you have, what can you do for somebody?

Caller 5: I would guide them how to help themselves, in healing themselves and to maintain that healthy life.

Sean: Ok, what do you think that’s worth to somebody?

Caller 5: It would be worth all the money I have if I knew it could solve my problem.

Sean: So how we get back to solving the problem. You may not be willing to spend an extra hundred dollars on a bottle of pills that may or may not work, but if you meet somebody personally that’s able to help you solve your problems, then you might be willing to pay almost an unlimited amount of money to get the solution, the genuine solution. Does that make since.

 

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